Stage 1: Variable Isolation
Before modeling begins, we isolate the independent variables. These are the external and internal factors that move the needle. In a retail context, this might include seasonal foot traffic weighted against local event calendars. By stripping away the peripheral data, we sharpen the focus on performance analytics that actually matter.
Causal Relationship
Directly influences the target outcome.
Signal-to-Noise Ratio
Minimal lag and high reporting accuracy.